General information about the Google services used

This website uses various services provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"), if you are a resident of the European Union, the European Economic Area and Switzerland, Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland. The exact services used by this website are explained below.

With the integration of Google services into this website, Google also collects and processes personal information. A transfer of the collected information to a third country cannot be excluded. Google is committed to complying with the EU-US and Swiss-US Privacy Shield Framework requirements through its Privacy Shield certification. You can find information about participation by searching for Google on the following website: The information may also be shared with Google's contractual partners.

This website uses the Google Tag Manager. This service allows website tags to be managed via an online interface. Tags are pieces of information in the website's code that make it easier to manage, find and market the website. Neither cookies are used nor personal data are collected. Google Tag Manager can trigger other tags, which may then also collect personal data. However, Google Tag Manager does not access this data. If you have blocked cookies and tag processing in your browser, Google Tag Manager will take this into account.

For more information on how it works, please visit:

The website uses Google Analytics. This service uses so-called "cookies". These are text files that are stored on the user's terminal device and thus enable an analysis of the use of the website. Information generated by the cookies about the use of this website is usually transmitted to one of Google's servers and stored there. IP anonymisation is enabled on this website. The setting achieves anonymisation of the IP addresses. Only in exceptional cases will the full IP address be transferred by Google to a server in the USA and shortened there.

The controller has concluded an order processing contract for the use of Google Analytics in accordance with Art. 28 GDPR. The data is processed for the purpose of evaluating the use of the website, compiling reports on website activity and providing other services relating to the website and the internet.

For better analysis and continuous improvement of this website, we have activated the Google Analytics report on performance by demographic characteristics and interests (Google signals). This breaks down web analytics data by demographic characteristics and interests. To collect this data, Google uses, among other things, third-party cookies (e.g. DoubleClick cookies).

You can exercise your right to object using the link below. There you can download and install a browser plug-in that prevents further processing of your data: Activating this function may lead to limited functionality of the website. You can also prevent future collection by Google Analytics by using the opt-out cookie below: deactivate Google Analytics.

The processing of personal data described here is based on our legitimate interest (Art. 6 (1) lit. f GDPR) to make extensive use of the services for the further development and optimisation of the company's presence. By using this website, you consent to the processing of your personal data by Google in the manner and for the purposes set out above.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. Part of this online advertising programme is the Google Display Network, a group of several million websites, videos and apps on which online advertising can appear. The websites are partners of Google and allow advertisers to display advertisements (e.g. text or image). To this end, this website uses cookies with the purpose of targeting visitors via remarketing campaigns with online advertising at a later date in the Google Network. To show remarketing advertisements, third-party providers such as Google use cookies based on a visit to this website. The cookies set after a visit to this site have a limited duration (e.g. 30 or 60 days) and then automatically become inactive.

You can exercise your right to object to the use of these cookies by Google by visiting the Google opt-out page at or by activating an opt-out cookie.

Within the framework of Google AdWords, we also use so-called conversion tracking. In order to bill advertising services and evaluate viewing statistics, a conversion cookie is set when our website is accessed through an advertisement on Google. If the user visits certain web pages on this website while the cookie is active, Google and we can recognise that the user has clicked on the ad and been redirected to this page. The information collected is used to create conversion statistics. We are only given the total number of users who clicked on our advertisement and were redirected to a page with a conversion tracking tag. We only receive anonymised information. These cookies become inactive after e.g. 30 days and are not used for personal identification.

You can find more information about Google AdWords and Google Conversion Tracking in Google's Privacy Policy.

Storing "conversion cookies" takes place on the basis of Art. 6 (1) lit. f GDPR. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.

You can exercise your right to object by deactivating the Google conversion tracking cookie via the internet browser under user settings.

You can find another opt-out option at

Facebook Pixel

Within our online offer, the so-called "Facebook pixel" from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or for residents of the European Union, the European Economic Area and Switzerland by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

By integrating and using Facebook pixel, Facebook also collects and processes personal information. A transfer to a third country cannot be excluded.

Facebook pixel tracks the behaviour of website visitors after they have clicked on a Facebook advertisement to reach the provider's website. This makes it possible to analyse the effectiveness of Facebook advertisements for statistical and market research purposes and to optimise them in the future. Using Facebook pixel takes place on the basis of Art. 6 (1) lit. f GDPR. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.

We, as the operator of this website, will see the collected data in an anonymous form. However, the data is stored and processed by Facebook, which can establish a connection to your Facebook profile. Facebook may use this data for its own advertising purposes in accordance with its terms of use. This allows Facebook to show advertisements both on Facebook and on third-party websites.

For more information about protecting your privacy, please see Facebook's Privacy Policy:


You can also deactivate the remarketing function for customised target groups in the Ad Settings section at You must first log in to Facebook. If you do not have a Facebook account, you can suppress Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website:

LinkedIn Insights Tag

We use the LinkedIn Insight conversion tool from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, which allows us to obtain information about the use of our website and to present you with advertising content on other websites that is tailored to your interests. For residents of the European Union, the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland provides the services. For this purpose, a cookie with a validity of 120 days is set in your browser, which enables LinkedIn to recognise you when you visit a website. LinkedIn uses this data to generate anonymous reports for us on advertisement activity and information about how you interact with our website.

By integrating and using LinkedIn Insight, LinkedIn may also collect and process personal information. A transfer to a third country cannot be excluded. Using Facebook pixel takes place on the basis of Art. 6 (1) lit. f GDPR. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.

For more information on data protection at LinkedIn, please click here:


You can deactivate the LinkedIn Insight conversion tool and interest-based advertising by opting out at the following link: If you are a LinkedIn member, click the " Opt Out on LinkedIn" box to do so. Other visitors click on "Opt Out".

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